Our Leadership Team

Stephen Treacey is the CEO and Founder of greenslips.com.au.

In the 1990s, there was very little green slip information available online. Stephen was one of the first to recognise the benefits of the internet as a way to present CTP greenslip pricing and information. Stephen researched the NSW CTP scheme with the aim of developing the ultimate authoritative tool for everything to do with green slips.

The domain greenslips.com.au was registered by Stephen in February 1999 and the first website went live in 2001.

More than 20 years on, and greenslips.com.au is regarded as the innovator and authority in the space. Stephen is passionate about research, accuracy and detail, factors evident in the quality of information on greenslips.com.au.

Stephen is also passionate about technology. He embraces the latest technical trends to make a visit to greenslips.com.au the best experience it can be.

His latest innovation is healthslips.com.au, a health insurance information and price comparison service. The same principles behind greenslips.com.au underpin healthslips.com.au. It compares every health insurer and policy, there is no commercial bias, the cheapest price is guaranteed and access is free and open.

Stephen is supported in his role by a team of experts covering legal and technical advice on the scheme, development, writing, research, search engine optimisation, online marketing, branding, user experience and design.

Stephen holds a Bachelor of Commerce in Accounting, Finance and Systems from the University of New South Wales. 

https://www.linkedin.com/in/stephen-treacey/

Corrina joined greenslips.com.au in December 2015 and is now an expert in the NSW CTP insurance scheme. To her role, she brought over 25 years of experience in writing and research from a technical and financial services background.

Corrina built her skills as a writer and researcher in stockbroking, legal publishing, marketing information, banking, and her own technical writing business. Her qualifications are a degree-equivalent in journalism and business, securities industry certificate and an editing diploma.

While her first love is language, her second is understanding what the numbers mean, and both of these are vital for greenslips.com.au. Corrina reads information from many sources, including news, government releases, the latest regulations and guidelines from SIRA about the CTP scheme. She is tenacious, looks for the points that matter and distils them for easy reading.

Corrina has applied this same rigour and discipline of language and data to her editing of all content on healthslips.com.au.

Having worked to deadlines all her life, greenslips.com.au and heathslips.com.au customers can count on Corrina for a swift response.

She has owned a car in NSW for decades and has firsthand experience of buying green slips, lending the car to her two children, and discovering the joys of Ls, Ps, dents and demerit points. 

https://www.linkedin.com/in/corrina-baird-7b057a140/

Sophie joined our team full time in February 2024 as Chief Operating Officer. She had closely worked with Stephen for over 2 decades. Sophie now champions our strategy, brand, culture, communications, marketing and insurer relationships. She aspires to help us become the most trusted information and comparison site in the market.

Her 30+ years of experience in strategy, brand and communications is wide and impressive.

Sophie is a serial entrepreneur, director and accomplished business owner who has worked in a variety of sectors including social impact and social inclusion. She has contributed her capabilities in governance, risk, marketing and fundraising to various Board positions. Sophie has led and guided CEOs, fellow directors and senior executives on strategic issues facing their brand, reputation, risk and stakeholder engagement.

She built and ran her own full-service agency for 17 years providing strategy and design to corporate and consumer businesses, locally and globally. After selling her agency, Sophie moved into advising a select portfolio of clients through Brandswell. They distilled complex business problems and cultures into clear, simple, actionable strategies that grew client business and their stakeholder loyalty.

Sophie brings her extraordinary energy and commitment to everything she contributes at greenslips.com.au and healthslips.com.au. She loves to take a collaborative approach, which puts her philosophy in action – Brands are built on relationships. Relationships are built on trust. One of her favourite sayings, which may sum up her special qualities, is: Bring it on!

https://www.linkedin.com/in/sophiebartho/

Without Vlad on our team, there would be no greenslips.com.au Calculator. He brings years of practical experience as a senior full stack developer. Trained as an engineer, he is skilled in PHP, JavaScript, Amazon AWS, Laravel, RDB, Web Services, WordPress and user experience.

Vlad first began to develop our calculator in March 2010, when he worked with Acidgreen. In 2018, he rebuilt greenslips.com.au using Google AMP and WordPress and moved to Amazon AWS. Now he uses Dynamo DB and Lambda for fast and reliable data saving and Laravel with Amazon Aurora for our reporting site.

Thanks to him, our calculator successfully processes more than 6,000 calculations every day. He is now creating our brand new, groundbreaking healthslips.com.au Calculator. Vlad is from Presov in Slovakia and greenslips.com.au is lucky he decided to come to Sydney.

We can count on Vlad to do what he says he will do, and quickly. He may even fix a technical problem while on holiday on a cruise ship or drinking beer by the pool in a big hotel.

https://www.linkedin.com/in/vladimir-kundrat/

Loren joined us 12 years ago to bring her considerable graphic design skills to our greenslips.com.au website. She also reveals her passionate eye for design in our branding, marketing materials and social media elements.

What makes her special is her reputation for excellence and producing the finest-quality design. Combined with this is the fact nothing is too much trouble for her. Coming from a background of graphic design and interior architecture, she has a rare, integrated, multidisciplinary design sensibility.

She has spent over 20 years developing strong, conceptual, strategic and creative skills in design. For the past 17 years, she has worked in her own business, Design by Loren. With so much experience across publishing, packaging and digital with different clients, she knows how to create designs that inspire and get results.

https://www.linkedin.com/in/loreneinsteinjaffe

Peter joined us in October 2023 as our UX/UI Designer. He applies his exceptional skills and 25 years of experience to healthslips.com.au and greenslips.com.au.

He began his career as a digital designer. Next he became an interaction developer, owned a business called Bapple, and is now back to his first love: being a designer. He thrives on finding opportunities for ‘efficiency and delight’ in designing new and existing digital products and services.

Peter founded and ran Bapple, a successful UX agency. During this time, he led a team of digital creatives, UX researchers, developers, strategists and project managers to create web apps, sites and branding for some well-known companies. He eventually sold Bapple to webqem in 2023 and took a much-deserved break.

For several years, Peter worked for some impressive Sydney advertising agencies, such as Ogilvy, DDB, Pollen, Lavender, Radar and Razorfish. Once again, they were blue chip clients who benefited from his ability to solve problems in a creative and strategic fashion.

As if that is not enough, Peter has even been on TV. He appeared on Channel 9 as a consultant graphic designer to help two teams design some promotional material – while four manic celebrities screamed ideas. He clearly brings a cool head to his design.

https://www.linkedin.com/in/bapple/

Customer Engagement Australia, led by MD Chris Payne, provides an excellent Help Centre for greenslips.com.au. Since they joined us, his Help Centre team has answered an impressive 50,000 calls.

Chris has nearly three decades of experience running outsourced call centres for business. Since 2014, his business became more focused on providing a specialist service that demands high levels of knowledge in industries like ours, such as insurance and health.

He is passionate about the delivery of excellent customer service – and thrilled when it occurs. He aims to create environments where ‘magic moments can happen’. Whether customers make contact via helpdesk, web, chat, text, or socials, the CEA response is always ‘local, personal, expert, human – and fast’.

We continue to work with CEA because all calls are answered quickly, by friendly, Australian locals who know our business. More difficult complaints are always followed up promptly and resolved amicably.

CEA is vital for greenslips.com.au because it provides a human face – a Help Centre that is local, personal, expert, human and fast.

https://www.teamaustralian.com.au/